Born in Firenze, Italy in 1919, the Negroni bears the name of Count Camillo Negroni who mixed his Italian heritage with a fondness for gin acquired in London to create one of the world’s most perfect cocktails. Herb & Lou’s version integrates Campari’s bitter aroma of herbs and spicy cherry-orange flavor with the sweet tang of London Dry Gin. That convergence is amplified, enriched and modernized by a strong focus on the fundamental Wormwood characteristics of Torino (red) vermouth. Additional extractives soften and invigorate as they generate a distinctive experience certain to conjure the Count’s original delight at his creation.
